The California Hispanic Chambers of Commerce (CHCC) has announced the launch of a pilot program aimed at enhancing engagement between event participants and sponsors. The initiative will utilize KUE, a marketing technology platform and mobile application. Over the next 120 days, CHCC, along with its affiliate Chambers of Commerce and partners, will assess the effectiveness of this platform.
The program is available to all 135 CHCC Chamber members, representing over 900,000 Hispanic businesses in California. Each participating organization will receive training on using the KUE platform effectively. Members and their partners will also be trained on the KUE mobile app, which can be downloaded from both the Apple App Store and Google Play.
“We are thrilled to bring this opportunity to our Chambers and their members,” said Julian Canete, President of CHCC. “The KUE platform promises to significantly enhance the way we engage with our event participants and sponsors, providing valuable insights and fostering stronger connections.”
Throughout the pilot period, additional communications will guide Chamber leaders through subsequent steps. Participants are encouraged to provide feedback on their user experience to help refine the platform’s capabilities.
“We look forward to the positive impact this pilot program will have on our community,” said Joel Santiago, Director of Membership at CHCC. “Feedback and user experience will be crucial in shaping the future of this initiative.”
