The Firebirds’ One Valley Foundation has made a significant impact on the local community, contributing $800,000 last season through philanthropic efforts. This sum was primarily raised through auction sales of game-worn and specialty jerseys. The foundation aims to surpass this figure in the current year, with 99.9% of donations remaining within the valley.
Andrew Mason, Vice President of the One Valley Foundation and Senior Director of Community Relations for the Firebirds, emphasized the team’s commitment to leaving a lasting legacy in the area. He noted that before their inaugural puck drop, the team had already initiated hockey programs across local school districts.
Mason shared how children respond enthusiastically when they see the Firebirds’ truck in their neighborhoods: “When we drive through the neighborhoods with the Firebirds’ truck, the kids chase us around like we’re an ice cream truck, and cheering, ‘The Firebirds are here!’ I mean, a lot of these neighborhoods we go into, the (school) teachers will tell us that some of these kids have never owned a first-hand shirt.”
Adult fans have also contributed significantly to fundraising efforts. For instance, “Dia de los Muertos Night” generated over $129,000 from jersey auctions. These funds were used to support farm workers by paying rent for 33 households and covering December rent for 85 households in Indio.
The foundation also collaborates with counselors at farm-worker housing to identify families needing assistance during holidays. They adopt families each year and fulfill children’s wish lists which often include basic necessities like beds or sheets rather than luxury items.
During Military Appreciation Night on November 10, nearly $134,000 was raised through auction sales. Partnerships with Spotlight 29 Casino and Stater Bros resulted in donations worth $10-K to support servicemembers at Twentynine Palms Marine Corps Air Ground Combat Center.
Efforts extend beyond material donations as well; Mason explained ongoing partnerships with organizations like USO to provide transportation for soldiers between Palm Springs International Airport and Twentynine Palms base.
Fundraising continued with “Hockey Fights Cancer” night on November 20 raising close to $28,000 for cancer charities and research. The introduction of a 50/50 Raffle exceeded expectations by generating nearly $20-K during its first draw on December 3.
Mason concluded by highlighting how fan engagement has been bolstered by knowing that proceeds benefit their community: “All the money going back to the community is something that has really resonated with the fans.”
