Palm Springs International Airport (PSP) is looking forward to branding in a way that highlights the Palm Springs destination in the best possible way.
The airport will host two upcoming public meetings, and invites to public to give input on plans for a new comprehensive brand, which will guide the development of the branding process.
“Palm Springs International Airport recognizes our community is interested in this important process,” said Harry Barrett, the airport’s executive director, in a press release. “We look forward to receiving your input so that we can develop the kind of comprehensive branding that exemplifies the iconic Palm Springs destination.”
The meetings will be held via Zoom and will include a presentation from the airport’s marketing consultant, Aviatrix Communications, explaining the ongoing project and the process. Following each meeting presentation, members of the public will have the opportunity to provide public comment. In addition, those that attend the meeting will be given a link to provide written feedback.
The two meetings will be held from 11 a.m. to 12:30 p.m. Sept. 28 and from 2 to 3:30 p.m. Oct. 6.
In July, Simple Flying, a leading aviation news and insight organization, named PSP one of the fastest growing airports in the country. Simple Flying said that Palm Springs International Airport is the 62nd busiest airport in the country, moving up 14 spots, with 16% more seats for sale this winter compared to 2019 as the airline industry recovers from the COVID-19 pandemic.
Palm Springs International Airport is owned and operated by the city of Palm Springs and is the only commercial service airport in the Coachella Valley. They have 12 air carriers which provide service to more than 30 airports. PSP is served by Air Canada, Alaska, Allegiant, Avelo, American, Delta, Flair, JetBlue, Southwest, Sun Country, United and WestJet. Some airlines and routes operate only on a seasonal basis.