The Living Desert has announced a new collaboration with Luchador Brewing Company to support the conservation of the Mexican wolf, a species once on the verge of extinction. The partnership has resulted in the creation of El Lobo Mexican Lager, with $1 from every pint sold being directed towards The Living Desert's conservation initiatives.
El Lobo is available at The Living Desert’s Crash Cafe and various locations of Luchador Brewing Company. Availability details can be found on Luchador's website.
The Mexican gray wolf, or "lobo," is one of the rarest land mammals globally. Due to efforts by organizations like The Living Desert, this species has been saved from near extinction.